The media strategy of this campaign was wrapped around the idea of the twenty-first-century adventure. We took hold of the forms of media that trendmakers use the most: television and social media. We proposed commercial concepts that used experiences to break the common misconceptions. We also proposed social media campaign that focuses on in-person experiences including a pop-up food truck. These commercials are two of the tactics that we worked towards and some of the things that I worked most closely with.